An identity for a fresh take on arcade racing
(Video game identity design) Role — Marketing and identity designer Tools — Unity, Photoshop, IllustratorClient — New Physics (Indie team) Year — 2023Shader Design — George Foutanos Programming — Etienne Caya Level Design — Joaquin VasquezExternal — Steam
Raw Nerve is a game inspired by Sega Rally, Stunt Race FX and Skate. All the graphic elements are taken from the game play, giving a true sense of the world players discover. In this section, you’ll see the branding work I’ve done to bring it all to life.
Composition
Graphic elements
Application of Steam assets (different ratios)
Marketing type treatment
Headline copy
Horizontal and vertical logo
Logo layers
Logo styles